Incentive Plans

Merushka Chetty

Aaron Mills – The Transparency Secret to 3X Growth!

This week James sits down with Aaron Mills, founder and CEO of Daaxit, to discuss the realities of running a profitable construction business – and how the right financial strategy can be the difference between barely surviving and scaling with confidence.
Aaron shares his journey from 20 years in the construction industry to founding his own successful fractional CFO firm. Together, they dig into smart pricing strategies, incentivizing field teams, and how he helped one business owner go from burnout to working just one day a week.
Stick around to the end to hear Aaron’s surprisingly controversial business hero pick – and why it inspires him to push further every day.

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