Vincent Biscaye – Why Food Startups Fail (Finance Secrets)
In this episode, James Kennedy sits down with Vincent Biscaye, founder of Two Step Advisors and former commodities trader who walked away from a high-flying career to help entrepreneurs build real, sustainable businesses in CPG (especially food & beverage). Vincent shares how growing up across multiple countries shaped his leadership style, why finance in CPG is uniquely brutal (and why so many brands get blindsided), and what founders must understand about working capital, distributor deductions, promotions, and inventory accounting. They also unpack the fundraising reality for beverage brands, the pivot Vincent made from building a cold-pressed juice brand to launching his advisory firm, and the exact stage where fractional finance support becomes a game-changer.
